2016 Makeup Staples Are Back: Lip Kits, Bold Brows & More

1 week ago 22

2016 Makeup Trend Main.jpgE! Illustration/Kylie Cosmetics via Ulta

If your FYP is anything like ours lately, everyone is throwing it back 10 years and reminiscing on all the hits and misses of 2016.

It was the era of army green jackets layered over a criss-cross top with matte lips and blocky eyebrows, and it was definitely iconic. Even if you’ve since left some of those trends in the past (probably for the best), there are some things that could be worth bringing back into your 2026 beauty routine.

We’re rounding up all of the major 2016 makeup that still hits differently today. From Kylie Cosmetics’ iconic lip kits to Anastasia Beverly Hills' Dipbrow Pomade, a lot of the products that made a major mark on us a decade ago are still here in 2026.

Take a walk down memory lane with us to the time of full glam and good times! Shop these 2016 makeup staples, below.

Anastasia Beverly Hills DIPBROW Pomade

Hear us out, you can totally use this without the ultra-filled in blocky look that was so in back in 2016. Apply it with thin strokes using a micro angled brush for a lighter look.

Kylie Cosmetics Matte Lip Kit

The first lip kits from Kylie Jenner were released in November 2015, and things have never been the same! Create a long-lasting matte lip look with this liquid lipstick and lip liner duo, which comes in so many shades.

tarte Shape Tape Concealer

Full coverage face looks were huge in 2016, and tarte's Shape Tape concealer is perfect for covering blemishes or brightening under your eyes.

Smashbox X BECCA Shimmering Skin Perfector Pressed Highlighter

Becca Cosmetics shuttered in September 2021, but thankfully Smashbox swooped in to save the beloved Shimmering Skin Perfector in 'Champagne Pop' which provides the ultimate glow.

Urban Decay Naked 2 Basics Mini Eyeshadow Palette

Matte was major for lips, and eyes too! This mini eyeshadow palette from Urban Decay has six creamy matte neutral shades for creating cut creases and smoky eyes à la 2016, or more minimal looks.

IT Cosmetics CC+ Full Coverage Cream

For a "your skin but better" look that isn't cakey or drying (that can definitely stay in 2016), try out the IT Cosmetics CC+ Full Coverage Cream, which is formulated with hyaluronic acid, niacinamide, and mineral SPF 50+.

NYX Epic Ink Liquid Liner

To go with your matte eyes and bold brows, liquid eyeliner was a must. Get an ultra-precise eye look with the flexible brush, or go all out with a wing.

How We Choose

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As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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