Apple Says IPhone Sales Set Record In Holiday 2025 Quarter; 2.5B Devices Now In Use Worldwide

Apple set a record for iPhone sales in the final quarter of 2025 and also increased its installed base to 2.5 billion devices.

Total revenue came in at $143.8 billion in the period ended December 31, which for the tech giant is its fiscal first quarter. Earnings per share were $2.84 on a diluted basis, up from $2.40 in the prior-year period.

The October-to-December span is generally a vibrant one for many tech giants. That’s especially true for Apple, which has benefited from the annual pattern of announcing new products in September and shipping and selling them to customers during the holiday period. The iPhone 17 was widely touted as an upgrade worth springing for, so Apple saw a boost from existing users trading in older models for the latest one.

Sales of the iPhone reached $85.3 billion, up from $69.1 billion in the same frame of 2024. On a yearly basis, the iPhone accounts for a bit more than half of company sales. As much as Apple has sought to diversify its revenue mix amid pressures on its China supply chain and an erratic string of tariff maneuvers by the Trump Administration, the phone remains the flagship by a wide margin.

Products revenue, paced by the iPhone, totaled $113.7 billion. Services revenue, which encompasses the App Store and music, cloud storage, TV and video games, climbed 14% over the prior year to top $30 billion.

CEO Tim Cook called the new installed base milestone is “a testament to incredible customer satisfaction.”

Wall Street analysts had been expecting revenue of $78.3 billion and earnings per share of $2.67.

Shares rose 3% in early after-market trading before leveling off to the break-even point.

The quarterly report did contain some blemishes, with Wearables revenue of $11.5 billion falling short of analysts’ consensus forecast of a bit more than $12 billion. Mac revenue also came in a bit light at $8.4 billion.