Brooklyn Beckham capitalises on frenzy surrounding family feud as he promotes his hot sauce inspired by father David after bombshell statement

Opportunistic Brooklyn Beckham has wasted no time capitalising on the furore he's caused to plug his hot sauce firm.

On Friday, he emailed subscribers of his Cloud 23 to remind them of the history behind his fledgling £14 a bottle brand.

He tagged the missive: 'The History Behind The Heat.'

But what he failed to mention was that the 23 in the brand's title is a nod to his footballer dad David's shirt number at Real Madrid and LA Galaxy.

The email drop - which featured the chef, 26, posing with his cooking accompaniment - gushed: 'Flavorful foundations.

'Driven by Brooklyn Peltz Beckham's passion for exploration in the kitchen, Cloud23 is a testament to the joy of discovery in cooking. 

'Inspired by diverse cultures and the flavours they bring to the table, Brooklyn was eager to experiment, explore, and create a flavour revolution that led us to this...' 

The communication urged readers to learn more about the brand and 'connect in the clouds'.

Brooklyn has previously used his famous name to his advantage when it comes to his hot sauce business, with his parents supporting its launch prior to their feud.

And he's also planning a food range using the words Becks Buns – his England star dad and Spice Girl mum Victoria were famously known as Posh and Becks

Brooklyn launched his Cloud23 in 2024, and he has applied to trademark the name in the US with the Patent and Trademark Office.

He said of the product: 'It's been a passion project of mine for the last 2½ years, something I've literally put everything into.'

Last year, a fan asked about the meaning behind the name Cloud23.

The reply from Brooklyn's team read: 'The 23 included in our brand is a warm nod to Brooklyn's father, David Beckham, who wore number 23 while playing for Real Madrid and LA Galaxy, inspired by NBA legend Michael Jordan.'

David wore the number 23 shirt during his time with both clubs. He made over 100 appearances for Real Madrid and scored 13 goals. 

The former Manchester United icon also played 98 matches for LA Galaxy.

Brooklyn gave up on his plan to create his own liquor line using the Becks Buns name after being handed a headache by the firm behind German booze brand Beck's.

He wants to expand his new hot sauce line with more food and drink lines and has applied to trademark Becks Buns in the US so he could sell beer and spirits.

But the company that makes Beck's beer challenged it and was given time to bring a case against Brooklyn's fledgling line before his application was passed.

Parent firm Brauerei Beck & Co opposed it and had been granted an extension to file documents to try and sink Brooklyn's plan.

However, in the summer, he filed papers with the US Patent and Trademark Office to remove 'beer' and 'distilled spirits; wine; mirin in the nature of Japanese shochu-based mixed liquor' from his application to avoid going to war with the drinks firm

The company is part of alcohol giant AB InBev, which produces one in four lagers sold worldwide, including Stella Artois and Budweiser as well as Beck's.

Brooklyn launched a scathing six-page attack on his family on Monday, where he said he did not wish to reconcile with them amid their escalating feud.

He accused his parents Victoria, 50, and David, 51, of trying to ruin his relationship with wife Nicola Peltz, 30, and said his mother danced 'inappropriately' on him during his 2022 nuptials to the billionaire heiress.

However, their wedding DJ Fat Tony appeared on ITV's This Morning on Friday to reveal exactly what happened during the reception. 

The 60-year-old branded the incident 'really awkward' and confirmed that Nicola fled the reception in tears. 

Tony, a longtime friend of the Beckhams, claimed that Marc Anthony was to blame, revealing the musician had called Victoria to the dance floor with her son and instructed him, 'place your hands on your mother's hips'. 

He explained: 'There was no slut-dropping, there was no PVC cat suits, no Spice Girl action!

'The word "inappropriate", why I said it was as well, it was the timing, this is what happened.'

Tony continued: 'What happened was, basically, Marc Anthony was performing on stage, he then called Brooklyn onto stage. 

'Brooklyn went on to the stage, and the next minute everyone’s expecting Nicola to go up and do the first dance, and then Marc asked for the most beautiful woman in the room to come to the stage - and then he says "Victoria, come to the stage".' 

He revealed that Brooklyn looked 'devastated' at the fact his first dance was with Victoria and not his wife, adding that Nicola left the room 'crying her eyes out'.