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King’s “Candy Crush” video game franchise is expanding with the launch of “Candy Crush Crushable,” a new daily puzzle game that will be available exclusively on Yahoo Games in the U.S.
The title debuts alongside a “Crush Your Day” marketing campaign starring actor Frankie Muniz, who becomes captivated by a box of “Candy Crush Crushable” cereal, and the puzzle game it contains, as part of his fun new morning routine.
Developed by the Microsoft-owned mobile game giant King, “Crushable” is meant to offer the “signature fun in the form of a bite-sized puzzle designed for modern routines.”
Per the description for the new “Candy Crush” game, “Each day, ‘Candy Crush Crushable’ reveals a new level that challenges players to solve a candified puzzle. Players start with a tray of candies and must place them onto the board in the correct sequence. Once all candies are placed in the correct order, the board erupts into a colorful cascade, clearing completely and scoring a tasty victory. It’s a test of logic where players must think ahead and experiment with different placements to unlock the winning sequence. Each move counts toward a player’s stats, which they can share and challenge others to beat their performance.”
The launch of Crushable is anchoring a revamp for Yahoo Games, which is aiming to transform “it into a best-in-class destination for casual play” with a reworked platform that features exclusive originals and curated trending titles.
“What sparked the idea for Crushable was seeing how people play games today,” King’s “Candy Crush Saga” vice president of marketing Luken Aragon told Variety. “Daily play has become a far greater part of people’s routines, especially for ‘Candy Crush’ players who want something fun and engaging that fits into their lives. What stood out most was how much value players place on small, satisfying wins. From research, we know that 71% of people completing a quick daily game gives them a real sense of accomplishment. By combining player insights with our curiosity to explore new formats, are what brought Crushable to life. It takes the DNA of ‘Candy Crush’ in a new puzzle style that’s designed to feel light, rewarding, and accessible.”
As to whether the new puzzle game is a response to New York Times Games’ popular lineup of daily word puzzle games, Yahoo head of games Andrew Pedersen said: “We know the demand for daily games is growing. In fact, data shows that nearly 40% of people play a digital game in the morning so this is a perfect opportunity to tap into this trend and incorporate Yahoo Games and ‘Crushable’ into their gaming routine.”
Watch the “Candy Crush Crushable” ad starring Muniz below.
English (US) ·