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Charli xcx‘s “Brat” domination has translated to the big screen, with “The Moment” — Aidan Zamiri‘s mockumentary about the cultural phenomenon kickstarted by the pop star’s hit album — becoming A24‘s fastest-selling limited release to date.
Following “The Moment’s” Sundance Film Festival premiere last week, more than 50 screenings have sold out across key markets. The movie, which opens in New York City and L.A. on Friday, is especially appealing to younger audiences, with the majority of ticket buyers being under the age of 35.
Tickets for Alamo Drafthouse screenings of the film alongside a livestreamed Q&A with Charli and Zamiri have also sold out and started to appear on secondary resale websites and Reddit.
Directed by Zamiri, “The Moment” stars Charli as an alternate-reality version of herself grappling with whether to stay true to her art or cross over to the commercial dark side. When a sinister director, played by Alexander Skarsgard, is hired to make a concert film about her upcoming “Brat” tour, Charli faces the ultimate test. Alongside Charli and Skarsgard, “The Moment” also stars Rosanna Arquette, Kate Berlant, Jamie Demetriou, Hailey Benton Gates, Isaac Powell, Rish Shah, Kylie Jenner and Rachel Sennott.
At Variety‘s Sundance Studio, Charli spoke about her motivations behind making the film. “I was approached to make a more traditional tour film around the ‘Brat’ shows I was doing,” she said. “It kind of felt like a way to elongate the life span of the album for my record label. I was just not really into that. I was only interested in flipping the form of something quite traditional.”
Variety also caught up with Zamiri in London before “The Moment’s” Sundance debut. The film marks the photographer and creative director’s first time helming a feature, which he found “terrifying.”
“I’m very conscious that there is so much stuff made all the time, and I don’t want to ever contribute to noise in general,” Zamiri said. “There’s also the responsibility of communicating something which feels true and correct and meaningful. And I feel good about that. I’m sure there will be a mixed reception to it, or maybe everyone will love it! Who knows. But I feel really confident that it feels like me and it feels like Charli and it feels like us.”
“The Moment” releases wide in the U.S. on Feb. 6 and in the U.K. on Feb. 20.
English (US) ·