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1 week ago
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E! illustration/Sulwhasoo
K-beauty fans, rejoice! Sephora just announced an official partnership with Olive Young, Korea’s top beauty retailer, to bring some of its brands to a worldwide audience.
Are you ready to add so many Korean products to your skincare routine? It's safe to say, the most recent beauty news has brought back the viral 12-step routine and our obsession with glass skin.
Launching this fall, curated Korean brands will be available online and in-store at Sephora in the United States, Canada, Hong Kong SAR, and Southeast Asia. We don't know which brands will be the lucky few chosen, but we're sure it'll be the very best Olive Young has to offer.
Lucky for us, we don't need to wait to experience K-Beauty at Sephora. The beauty retailer has carried plenty of top Korean beauty brands for years now. These brands have played a huge role in informing the US consumer about everything K-Beauty has to offer—from innovative formulas and ingredients to adorable packaging and branding.
Whether it's viral favorites like Laneige or luxury hidden gems like Sulwhasoo, there's something here for everyone. So, while we wait patiently for all the newness to come our way, keep on scrolling to shop our favorite K-Beauty brands at Sephora.
Biodance
Editor's Pick
Biodance Bio Collagen Real Deep Mask
An editor-and-reader favorite, the Biodance Collagen Mask is formulated with collagen to minimize the look of pores and oligo-hyaluronic acid to deeply hydrate in a few hours. The best part? It's not slimy, and it comes in two parts so you can place it perfectly on your face.
LANEIGE
LANEIGE Cream Skin Refillable Milky Toner
Laneige is beloved in Korea (and worldwide) for its innovative products and formulas, and the Cream Skin Toner is no exception. Formulated with tea leaf extract, ceramides, and peptides, it promises to deliver soothing hydration with the benefits of a cream in a lightweight milky toner texture.
Sulwhasoo
Editor's Pick
Sulwhasoo First Care Activating Serum
Sulwhasoo is a luxury prestige skincare brand that's been around for years in Korea. It's known for its anti-aging formulas using the brand's signature ingredient, aged ginseng. The First Care Activating Serum is Sulwhasoo's hero product that promises a youthful-looking skin barrier with the aged ginseng and a gentle vitamin C.
innisfree
innisfree Daily UV Defense Invisible Korean Broad Spectrum SPF 36 Sunscreen
Innisfree is one of the most affordable K-Beauty brands at Sephora right now. It features a variety of products for a variety of skin concerns. Innisfree's SPF 36 sunscreen is a favorite among fans. The formula has green tea, sunflower seed oil, and cica, promising to deliver broad-spectrum protection while hydrating and soothing the skin.
belif
belif The True Cream Moisturizing Bomb
Belif is a classic brand among skincare fanatics. Some might not even know it's Korean! The brand is known for its hydrating formulas, perfect for dry skin or during the winter months. One of the top-rated products at Sephora? The brand's True Cream Moisturizing Bomb, an intense version of the equally popular True Cream Aqua Bomb.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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