Popsugar's 2026 Spring Feel-Good Awards Submission Guidelines

1 week ago 18

Here at Popsugar, our goal is to help our audience live more balanced and fulfilling lives. We aim to be that cozy corner of the internet where you can come to feel good and get a little boost of dopamine, which is why we created the Feel-Good Awards.

Launched in 2025, the Feel-Good Awards are a celebration of the products that are genuinely lighting up our lives. It's our joyful, mood-boosting take on a hot list: one that's guided by emotional impact, not exclusivity. It highlights products across our five core categories — beauty, health, fitness, style, and home — that put some extra pep in our step when we needed it most.

We're no novices when it comes to awards — our Popsugar Beauty Awards have been running since 2019 — but recently we've expanded with new awards programs which we'll be rolling out throughout the year.

For the Spring Feel-Good Awards, brands have the option of submitting products for consideration based on our guidelines below. The winning products will be selected by our staff of journalists and subject-matter experts, and announced at the beginning of April.

Eager to learn more? Here's everything you need to know about submitting products for Popsugar's 2026 Spring Feel-Good Awards.

How to Submit Products For Consideration

Brands can fill out the entry form linked here or embedded below to submit their products for consideration by the panel of judges (members of the PS team). Submissions for PS's 2026 Spring Feel-Good Awards are open from Monday, Jan. 26, at 2 p.m. EST, until Monday, Feb. 9, at 5 p.m. EST. Both the payment and entry form must be submitted by the deadline; PS is not responsible for payments absent an accompanying entry.

Here are a few things to remember before entering a submission:

Please fill out one entry form per product. For multiple submissions, fill out one form per entry and submit a separate fee for each product.
There is no need to submit a form for multiple colorways of the same product.
We require an entry fee of $150 for each product submission, which can be paid via Stripe, linked here. You'll need to include your Stripe payment confirmation ID in the submission form. The fee is nonrefundable.
You can submit any new product that launched (or will launch) between January 1, 2026, and March 31, 2026. There are no exceptions.
Limited-edition products will not be considered.
Late submissions will not be accepted.

See here for the Popsugar Feel-Good Awards terms and conditions. Please note that this programming is separate from our biannual Popsugar Beauty Awards.

Next Steps: Samples and Testing

After we review all submissions, we will be in touch about samples for any products that our team is considering but has not previously had the chance to test.

We will not be able to test products that arrive after our sample deadline, so please be on time. From there, our editors will begin testing (and retesting) to find the very best. Only winning products will be notified at the time of publication.

Frequently Asked Questions

Q: When are the winners being announced?

A: Winners will be announced at the beginning of April.

Q: Are the Feel-Good Awards separate from the Popsugar Beauty Awards?

A: Yes, the Feel-Good Awards are across all of our categories, while our biannual Beauty Awards program focuses on the best of the best in beauty. The awards programs run on separate timelines.

Q: What if the product is launching within the acceptable time frame, but no product link exists?

A: The product will need to have at least a preorder link by March 31.

Q: Are reformations accepted?

A: Products must be newly launched between January 1 and March 31, 2026. Reformations are OK as long as substantial changes were made to the product, but simply the "revitalization" or repositioning of a product is not eligible. If products are released with new features – e.g. home tech – they may be eligible.

Q: Are new shades of an existing beauty product eligible (e.g. eyeshadows, lipstick, etc.)?

A: Products must be newly launched between January 1 and March 31, 2026. New shades of existing products are not eligible.

Q: Are limited-edition products accepted?

A: No, limited-edition products are ineligible.

Q: Are the awards open to UK brands or just US?

A: The product/brand can be UK-based, but it must be widely available to shop in the US.

Q: Are in-office treatments accepted for submission?

A: No, the product must be available for purchase and use in-home.

Q: Are apps/digital products being considered?

A: Yes, category-dependent. Several of our categories have "tech" subcategories, which include apps and digital product submissions.

Q: Are edible/perishable foods eligible?

A: No, food products are not eligible.