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Sony Pictures Television has secured an option agreement with Thailand’s TV Thunder and Columbia Pictures‘ Aquaverse to develop “100 Choices,” SPT’s unscripted entertainment format, with production set to take place at the Columbia Pictures-themed water park in Thailand.
The comedy family format challenges contestants to answer a single question with 100 possible answers for a large cash prize. Given the near-impossible nature of the questions, participants compete in five physical challenges that allow them to eliminate potential answers based on their performance in each round. The game show combines strategy, physical prowess and teamwork as contestants work to narrow down their options.
TV Thunder will adapt and produce the local version, customizing the format for a large-scale waterpark environment. Columbia Pictures’ Aquaverse, located in the seaside town of Bangsaray, near Pattaya, will serve as the production’s home base. The arrangement aims to engage family audiences while driving visibility for the theme park, which features rides and attractions based on Hollywood franchises including “Ghostbusters,” “Jumanji,” “Bad Boys” and “Hotel Transylvania.”
SPT acquired global distribution rights to “100 Choices” after the format, created by Tokyo-based FANY Studio, was showcased at Singapore’s Asia TV Forum and Market in 2023. The studio unveiled the format to the international market at London Screenings in February 2025.
The Thailand deal follows the recent announcement that B17 Entertainment, part of SPT, is developing the format for GSN in the U.S., highlighting the studio’s strategy of expanding its global unscripted portfolio by pairing local production expertise with distinctive venue settings.
English (US) ·