The Best Sex Toys to Shop This Year, According to Sex Experts

Gläs Mr. Swirly Glass Dildo ($20, originally $66)

According to Morgan, this dildo is "perfect" for masturbators who enjoy internal pleasure. Made out of 100 percent Borosilicate glass, this dildo is non-porous, hypoallergenic, and super easy to clean. Whether you use it to explore temperature play or to make your masturbation sessions better, Morgan highly recommends it for exploring vaginal orgasms.

Biird Yonii Eggs ($39, originally $55)

Want to improve your sexual health? Start by strengthening your pelvic floor. "This set of yoni eggs is designed to help strengthen your pelvic floor, which can lead to stronger and easier orgasms and prevent pain during sex and urinary incontinence," sex expert Suzannah Weiss says. "The silicone holders make them easy to insert and take out, and the rose quartz is not only beautiful but also is non-porous, so it's safe for your body."

Je Joue Vesta Vibrating Plug ($40, originally $79)

Butt plugs are a great way to explore anal sex, but what sets this one apart from other vibrating butt plugs on the market? Its shape and vibrations. "The Je Joue Vesta Vibrating Plus has a nice, very smooth shape with an extra-smooth silicone exterior," Dr. Queen says. "But I especially think its low-frequency vibrations, which are more rumbly than buzzy, will please many users."

Playboy Pleasure Bunny Bunch Bullet Vibrator ($64)

Bigger is not always better. Sometimes, even the smallest bullet vibrators can pack the most punch – like the Playboy Pleasure Bunny Bunch bullet vibrator. Offering seven vibration speeds and rhythms, the toy is small but mighty. Sexologist Marla Renee Stewart particularly loves it because of its soft-to-the-touch silicone material. "It has a squishy feel which provides a unique and enjoyable sensation," she says. Additionally, "the lipstick tip is ideal for targeted vibrations on the clitoris," she adds.

Satisfyer High Fashion ($75)

"This is the queen of suction toys," certified sexologist Tyomi Morgan says. "It can produce a quick orgasm for anyone who enjoys back-to-back orgasms." Made from a high-quality brushed aluminum (so it looks as good as it feels), this sex toy is the clit sucker you've been waiting for. With 11 pressure wave intensities and 10 vibration programs, promise, you'll have no problem loving this sex toy.

Dame Pom Vibrator ($82, originally $95)

Dame is a female-founded sex toy brand that creates products with your pleasure in mind. The Dame Pom is a palm-sized vibrator that is great for clitoral pleasure, sex expert Danielle Bezalel says. "For those who love to get clit stimulation while on their stomach, pom makes it super comfortable and hits all the right pleasure points." She also adds that, because of its size, it's a great travel companion.

Playboy Pleasure Aurelie G-Spot Tickler Vibrator ($84)

This G-spot vibrator is one of the best new sex toys of 2025. Offering nine vibrating speeds and rhythms (from two separate motors), this sex toy is a great option for your next masturbation session. "I love how the rose gold tickler at mid-shaft is petite and thin, so it can deliver precise vibrations to the G-Spot, which makes Aurelie a great choice for those looking to squirt," Stewart says.

LELO Sona 3 Cruise ($141, originally $179)

This sex toy uses SenSonic technology to stimulate more of the clitoris than ever before. It makes unique pulsations constant during use, so when it's pressed hard against the body, extra power is unleashed for an intense, deep release.

"What I love about this toy is that it provides indirect stimulation using sonic pulses, so it's perfect for those who are extra sensitive, but it's also amazing for those who feel normal vibrators just don't cut it," relationship therapist Nicole Moore says. "The orgasms that this toy provides are so deeply satisfying and intense — it's that good!"

Womanizer Duo Clitoral & G-Spot Dual Stimulator ($149, originally $219)

If you love the sensation of clitoral play but crave G-spot stimulation, Womanizer's new sex toy doesn't make you choose. Its Clitoral & G-Spot Dual Stimulator combines Advanced 3D Pleasure Air technology with internal G-spot vibrations to deliver multi-layered, next-level orgasms. The brand even throws in a free toy with orders above $199, so consider this a two-for-one deal.

We-Vibe Nova 2 Rechargeable Rabbit Vibrator ($159)

Rabbit sex toys are notoriously known as being one of the most popular options on the market. Just like other rabbit vibrators, We-Vibe's Nova 2 offers dual stimulation for both internal and external pleasure. But unlike other rabbit vibrators on the market, the Nova 2 allows you to connect to the We-Connect app, which lets you control the toy from anywhere in the world. "With customizable settings and app connectivity, you can personalize the experience making it a truly memorable moment," sex expert Sasha Andrews says.

Magic Wand Rechargeable ($161)

The Magic Wand is a cult-favorite loved by many, including Heidi Klum. On a "Call Her Daddy" podcast episode, Klum boldly proclaimed it to be her favorite sex toy. And according to Brittany Beringer-Tobing, a PS contributor who reviewed the Magic Wand herself, "Heidi Klum has exceptional taste."

After using the sex toy both with a partner and by herself, she understood the hype. (Read the full Magic Wand review here.)

Sexologist Carol Queen, PhD, agrees. "The day hasn't dawned yet when some other toy outdates this classic. Its large head, flexible neck, and its strong vibrations have put orgasm in reach for countless seekers," Dr. Queen says.

Editor Quote: "Not only did my orgasm come so naturally when I used it with my partner, but it came quicker than I ever thought was possible." — Brittany Beringer-Tobing, PS contributor

Mila Aura Pleasure Accessory ($180)

Mila is making Valentine's Day extra exciting with the launch of its Aura Pleasure vibrator. Featuring orbital massaging — a multitasking mix of vibration, gentle warmth, and external suction — it's designed to do exactly what you think it does.

Lioness Smart Vibrator ($199, originally $229)

The Lioness Smart Vibrator is one of the best new sex toys on the market. As the first of its kind smart vibrator, it tracks your orgasm via AI, precision sensors, and biofeedback. (Think of it like a Fitbit for your sex life.) A PS contributor tested it out and writes about her experience in this Lioness Smart Vibrator review.

Editor Quote: "For starters, I love that my experiences with Lioness have been both pleasurable and informative. Of course, the rumbly sensations feel great, but it's an added bonus that after masturbating (and cleaning the sex toy, of course) I could sync my session and literally re-watch my entire experience through a colorful graph with little spikes that represented the gradual intensity of my arousal and circles that represented pelvic contractions when orgasming." — Tatyannah King, PS contributor

Womanizer Next Clitoral Stimulator ($229)

If you hate the sound of oral sex, the Womanizer Next Clitoral Stimulator may be the best, new sex toy option for you. According to one PS contributor, "it's exceptionally quiet." In her review, she also added that its innovative 3D Pleasure Air Technology, which provides slower pulsations for a "deeper and more sensual feeling," was technology that led to her orgasm. (Read her full Womanizer Next Clitoral Stimulator review here.)

The Womanizer Next is also expert-approved. In fact, sex and relationship expert Jessica O'Reilly, PhD, calls the sex toy an "orgasm machine." According to her, you can expect a "deep and rich sensation" when using this toy. "The added Climax Control function allows users to regulate the speed, intensity, and depth of airwaves, which helps you build toward more intense orgasms at your own pace," she adds.

Editor Quote: "The toy latched onto my clit with a touch of lube for better suction, and the autopilot setting, located on the device's interior base, was the closest thing to oral sex (minus the ick sensations) that I've ever felt. The unpredictable vibe and suction patterns guide you on an adventure based on your preferences. The 360-degree sensation feels like gentle but intense sucking and pairs great with penetration. A note that this setting starts off slow, so patience is key." — Naima Karp, contributing writer

Taylor Andrews (she/her) is the senior balance editor at PS, specializing in topics relating to sex, relationships, dating, sexual health, mental health, travel, and more. With eight years of editorial experience, Taylor has a strong background in content creation and storytelling. Prior to joining PS in 2021, she worked at Cosmopolitan.

Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.