These New ‘KPop Demon Hunter’ Toys Will Takedown Your Wallet

Coming soon to a retailer near you: a bunch of KPop Demon Hunters toys courtesy of Mattel and Hasbro.

The two toy companys unveiled a new look at their lineup based on the hit Netflix film. From UNO to Polly Pocket and American Girl, various Mattel lines boast themed toys under their banner, and Mattel called these toys “just the beginning” of a larger rollout that’ll come throughout 2026. At the time of writing, you can only pre-order the American Girl Huntr/x dolls, and they’ll cost $165 each. The four Core Fashion dolls will be $27 individually, the Singing Fashion dolls $32.39, and the Battle Rumi doll $53.99.

Meanwhile, individual assortments in the For the Fans and Hello Friend packs are $12.95 and $6.47 each, respectively. An Action Figure assortment featuring Huntr/x and the Saja Boys (whose pics weren’t available for preview) will be $21.59 each, the Rumi & Jinu 2-pack will be $43.19, and the UNO deck will be $6.49. The Polly Pockets come to $20 for Huntr/x and $30 for the Saja Boys. The Polly Pocket packs are $19.43 (for five Sajas) and $5.39 for individual capsules of the Huntr/x girls, Derpy, and Bobby.

As for Hasbro, it’s got the Huntr/x and Saja Boys light sticks used by fans throughout the film, along with the Huntr/x weapons and two Furby “furblets,” one inspired by Derpy the tiger and the other inspired by the Saja Boys’ demonic attire. And last but not least, it’s also got a KPop Demon Hunters-themed version of Monopoly, in case you want to ruin friendships beyond UNO. Price-wise, the Huntr/x weapons are $10 (Zoey), $15 (Rumi), and $20 (Mira), respectively, while the two Derpy Furblets are $15 each, as are the Huntr/x and Saja Boys lightsticks. The Monopoly game will run you $25.

Hasbro’s aiming to release its KPop Demon Hunters toys in July, while Mattel is eyeing sometime in the fall.

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