Travis Kelce Becomes Strategic Partner & Investor In Sleep Number

Three-time Super Bowl champ Travis Kelce has become an investor and a strategic partner in Sleep Number Corporation. Kelce will become one of Sleep Number’s top shareholders with under 5% company ownership.

Kelce will acquire common stock in the company on the open market and be granted compensatory restricted stock units that will vest over the initial three-year term of the relationship, subject to customary vesting conditions.

The Kansas City Chiefs tight end and 3 Arts Sports repped client has been a Sleep Number customer since 2019. Over the next three years, he’ll be featured in Sleep Number’s national ad campaigns, including new TV commercials and digital content across social platforms and other channels.

“Travis Kelce brings a winning mindset on and off the field. He understands first-hand the importance of sleep in everyday performance, especially in recovery,” said Linda Findley, Sleep Number President and CEO. “Travis’ passion for and awareness of the health benefits of sleep, combined with his business acumen, will be a helpful accelerator of our work as we continue to share our story and attract new, younger consumers to the brand.”

“I’m intentional about where I invest and the brands I align with. I’ve slept on a Sleep Number bed for years, and it’s been a constant through different seasons of my career and life,” said Kelce. “The ability to adjust the bed as my recovery needs change is something I’ve personally relied on, and it’s why becoming an investor felt like a natural next step. This partnership reflects my confidence in where the company is headed and the growing opportunity around sleep.”

Since 2018, Sleep Number has been the Official Sleep + Wellness Partner of the NFL, a nine-year relationship leveraging players, team partnerships and league-wide initiatives to amplify its brand and consumer connection. Eighty-three percent of NFL players have a Sleep Number bed per the company.