Travis Kelce to Pitch Sleep Number Beds as Kansas City Chiefs Star Invests in Tech-Focused Firm

Kansas City Chiefs star Travis Kelce will soon be pitching America on how to get a good night’s sleep now that he has become an investor in Sleep Number Corp.

Kelce, a three-time Super Bowl winner with the Chiefs, will appear in national TV spots for the firm that sells mattresses and beds that offer users the ability to adjust the firmness, support and temperature.

The pact reflects the changing nature of celebrity endorsement deals. The NFL star will work with the company “to share Kelce’s Sleep Number journey and the effects Sleep Number products have had on his performance, recovery and overall well-being,” the company said. Kelce will be featured in Sleep Number’s national advertising campaigns, including TV commercials and digital content made for social platforms and other channels. In exchange, Kelce will have a financial stake in the publicly held company.

Sleep Number already has a broader partnership with the NFL. The company emphasizes that it uses technology and data to create its mattresses, bedding and and other products.

“I’m intentional about where I invest and the brands I align with. I’ve slept on a Sleep Number bed for years, and it’s been a constant through different seasons of my career and life,” Kelce saod. “The ability to adjust the bed as my recovery needs change is something I’ve personally relied on, and it’s why becoming an investor felt like a natural next step. This partnership reflects my confidence in where the company is headed and the growing opportunity around sleep.”

Kelce is expected to be a future NFL Hall of Fame inductee. His profile in pop culture rose significantly after he began dating pop superstar Taylor Swift, to whom he is now engaged.

“Travis Kelce brings a winning mindset on and off the field. He understands first-hand the importance of sleep in everyday performance, especially in recovery,” said Linda Findley, president and CEO of Sleep Number. “Travis’ passion for and awareness of the health benefits of sleep, combined with his business acumen, will be a helpful accelerator of our work as we continue to share our story and attract new, younger consumers to the brand.”

Kelce is repped by 3 Arts Sports.