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Victoria Beckham has proved to be quite the savvy businesswoman after trademarking the names of all four of her children.
Earlier this week, Brooklyn Beckham launched a blistering attack on his estranged parents, claiming they 'attempted to bribe me into signing away the rights to my name, which would have affected me, my wife, and our future children'.
Documents lodged with the UK's Intellectual Property Office show that in December 2016, Victoria took out the trademark in her son's name, but when that expires in December of this year Brooklyn, 26, will be free to renew using his own legal team.
The trademarks for Romeo, 23, Cruz, 20, and Harper Beckham, 14, expire at the same time, meaning that until such time all four of Victoria's children need her permission to sell any product or service for which she owns the rights.
The list of such has been described as 'wildly long' by legal experts and includes but is not limited to, electric train sets, make-up, and ballpoint pens.
Victoria has owned the trademark for her own name since 2002, while husband David registered his name in 2000.
Victoria Beckham has proved to be quite the savvy businesswoman after trademarking the names of all four of her children - with the trademarks set to expire in December
Victoria pictured with Cruz, Romeo, Harper, Brooklyn and David Beckham in happier times
The full list of items trademarked under Brooklyn Beckham's name
Bleaching preparations and other substances, namely, powders, gels, tablets and liquids for laundry use; general purpose cleaning, polishing, scouring and abrasive powders, gels, tablets, foams and liquids; soap; perfumery, essential oils, cosmetics, hair lotions; dentifrices; perfumes; scents; fragrances; eau de parfum; eau de toilette; cosmetic kits comprised of make-up, compacts containing make-up, lipsticks, mascara, eyeliners, bronzers, concealer, blushers, foundations, eye shadows, lip-gloss and lip liner; make-up; make-up kits comprised of lipsticks, mascara, eyeliners, bronzers, concealer, blushers, foundations, eye shadows, lip-gloss and lip liner; eau de cologne; cologne; pre-shave and after-shave lotions, balm, cologne, creams, gels and milk; after-shave; scented body spray; after sun block, lotions, creams, gels, milks and balms; hair shampoo; hair conditioner; heat protection sprays for the hair; hot oil treatments and hair serums; body care products and preparations; moisturizers; exfoliating waxes; exfoliating treatments; anti-wrinkle creams; skin firming creams; skin cleansers; skin toning creams; hand creams; cuticle cream; cuticle conditioners; nail creams; nail softeners; nail hardeners; body wash; body scrubs; body gels; body emulsions; body masks; facial scrubs; shower gels; fake tan treatments; self-tanning treatments; anti-spot and anti-blemish treatments; acne treatments; age retardant gel and lotions; anti-aging creams; aromatherapy creams; aromatherapy oils; aromatherapy lotions; baby oil; bathing lotions; beauty creams; beauty lotions; beauty gels; beauty masks; beauty milks; beauty serums; exfoliant creams; preparations for the hair and body; body and beauty care preparations; exfoliants for the hair and skin; facial cleansers; facial concealers; facial masks; facial scrubs; facial washes; hair bleach; hair decolourants; massage oils and skin emollients; hand lotions and toilet waters; anti-perspirants; deodorants for personal use; fragranced anti-perspirants; fragranced deodorants for personal use; hair dye; non-medicated skin creams and lotions; hair styling gels, hair styling lotions and hair styling mousse; talc.
Apparatus for recording, transmitting, storage or reproduction of sound, music, images, data and videos; sound, music, image, data and video recordings; digital sound, music, image, data and video recordings; multimedia productions recorded on CD, DVD, DAT, DAC, HD discs, 3D discs, mini-discs, records, tapes, cassettes, discs and flash drives, or downloadable from the Internet; motion picture films; television films and programmes; animations; 3D motion picture films, television films and programmes, and animations; radio programmes; recording materials used for storage and transmission of digital and analogue data, images, sounds and recordings; pre-recorded audio and/or video media, CDs, CDRs, DVDs, DVDRs, DATs, DACs, HD discs, 3D discs, mini-discs, records, tapes, cassettes, discs and flash drives; laser-read discs for recording, reproducing, storing, transmitting and playing sound, images, music, data or video; optical-read discs for recording, reproducing, storing, transmitting and playing sound, images, music, data or video; flash drives for recording, reproducing, storing, transmitting and playing sound, images, music, data or video; audio, image, data and video files provided from the Internet; audio or sound files in MP3 format; audio and/or video files in electronic format provided from the Internet; video files in MP4 format; MP4 videos; application software for mobile devices, tablet computers, mobile computers, handheld computers and smartphones; mouse pads; downloadable digital music or sound files provided from the Internet; downloadable digital video, image, film and TV files and programmes provided from the Internet; downloadable digital video, image, film and TV files and programmes provided from MP4 web sites on the Internet; refrigerator magnets; downloadable electronic media; publications downloaded in electronic form from the Internet; downloadable electronic publications provided from databases or the Internet; e-books; audio books on CD, mini-disc, record, cassette, disc or flash drives; talking books; printed matter in electronic form; on-line publications, magazines, periodicals and newspapers; photographs and stills in electronic form; downloadable photographs and stills; sunglasses; eyewear; photographic and photography apparatus; photographic cameras; parts, fittings and accessories for the aforesaid goods.
Printed matter; printed publications; stationery; books; novels; pamphlets; magazines; postcards; pictures; posters; diaries; drawing instruments; greeting cards; address books; catalogues; brochures; souvenir event programs; tickets; VIP tickets; laminated tickets and VIP tickets; photographs; apparatus for mounting photographs; photographic prints; signed photographs; autographed printed items; calendars; newspapers; newsletters; notelets; note pads; note books; stickers; decalcomanias; paper files; periodicals; instruction manuals; instructional and teaching materials; writing implements; pens; ballpoint pens; fountain pens; pencils; rulers; erasers; pencil sharpeners; pen and pencil cases; picture cards; picture books; cardboard and paper badges; paper flags; record, tape, cassette, CD, CDR, DVD, DVDR, DAT, DAC, HD and 3D disc labels, inserts and inlays; wrapping paper; Christmas cards; song books; sheet music; paper tissues; paper towels.
Leather and imitations of leather; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery; all-purpose sports bags; all purpose athletic bags; all-purpose carrying bags; animal leashes; athletic bags; attaché cases; baby backpacks; baby carriers worn on the body; backpacks; rucksacks; bags and hold alls for sports clothing; beach bags; beach umbrellas; belt bags; hip bags; book bags; briefcases; bum bags; business card cases; card wallets; carryalls; cases for keys; clutch bags; clutch purses; coin holders and purses; cosmetic bags sold empty; cosmetic cases sold empty; courier bags; credit card cases and holders; drawstring bags and pouches; duffel bags; evening bags; fashion handbags; flight bags; garment bags for travel; golf umbrellas; gym bags; handbags; hold alls; key bags; key cases; key wallets; kit bags; knapsacks; luggage; luggage tags; luggage labels; make-up bags sold empty; overnight bags, cases and suitcases; purses; school bags; school book bags; school satchels; shoe bags for travel; shaving bags sold empty; shoulder bags; souvenir bags; sport and sports bags; suitcases; ticket pouches; toiletry bags and toiletry cases sold empty; tote bags; travel baggage, bags and cases; vanity cases sold empty; wallets; wash bags for carrying toiletries; wheeled bags; parts, fittings and accessories for the aforesaid goods.
Clothing; footwear; headgear; parts, fittings and accessories for the aforesaid goods.
Toys; dolls, and accessories and accessory sets therefor; games; playthings; sporting articles and equipment; soft toys; rag dolls; action figure dolls, and accessories therefor; action toys, and accessories therefor; activity sets; baby swings; backgammon games and sets; balls for playing games and sports; ball games; balloons; baseball bats, baseball gloves, baseballs; basketball baskets and hoops; basketballs; bath toys; beach balls; building blocks, bricks and games; board games; equipment sold as a unit for playing board games; electronic interactive board games for use with external monitor; game equipment set sold as a unit comprised primarily of a playing board, playing cards, playing pieces and also including rules of play and a CD or DVD; trivia game played with cards and game components; trivia game played with interactive CD or DVD; card games; carrying cases for hand-held video game systems other than those adapted for use with an external display screen or monitor; electronic game equipment with a watch function; hand-held game machines with liquid crystal displays other than those adapted for use with an external display screen or monitor; hand-held units for playing electronic games other than those adapted for use with an external display screen or monitor; hand-held units for playing video games other than those adapted for use with an external display screen or monitor; pre-made wraps and skins for hand-held units for playing video games other than those adapted for use with an external display screen or monitor; toy key chains with and without sound device; protective films for liquid crystal display of hand-held games; electronic game machines; video game machines; playing cards; trading card games; travel games; chess games and sets; children's bicycles (toys); children's four-wheeled vehicles [playthings]; children's playhouses; children's ride-on toy vehicles; children's riding vehicles; climbing frames; compendiums of board games; construction sets and construction toys; dart boards and darts; dice; dice games; dolls' houses, beds, clothes, and furniture; dominoes; draughts; electric train sets; electronically operated toy vehicles; flying discs; footballs; games incorporating toy cars; gliders [scale models]; go-karts (non-motorized); ice skates; in-line roller skates; infants' swings; interlocking toy construction pieces; jigsaw puzzles; jump ropes [skipping ropes]; kits [sold complete] for the construction of scale models; kits of parts [sold complete] for constructing and making models, toy models, and toys, miniature car models, ships and vehicles [toys or playthings]; miniature vehicles being toys; model aeroplanes [toys or playthings]; model animals [toys or playthings]; model cars [toys or playthings]; model cars sold in kit form [toys or playthings]; model cars [toys or playthings] having a motor and driven by remote control; model railways, train layouts and train sets; model vehicle racing sets; model ships and vessels; motor vehicle playthings; pedal-propelled wheeled toys; play slides; play structures for children; puzzles; racing car games; radio or remote controlled toy model cars, model aeroplanes, model boats and toy vehicles; ride-on toy vehicles; motorized ride-on toy vehicles; ride-on toys; rocking toys; roller skates; scale model cars, vehicles and ships; scooters [toys]; skateboards; figures and figurines; toy action figures and accessories therefor; play figures; scale model figures; toy aeroplanes; toy automobiles; toy bicycles; toy trains; toy trucks; toy vehicles; trampolines; tricycles and trikes; vehicles for children; Wendy houses; bouncy castles; Christmas tree decorations and ornaments; toys dogs; toys for dogs; parts, fittings and accessories for the aforesaid goods.
Entertainment and entertainer services; music writing; music composition; song writing; score writing; score composition; composition of soundtracks; writing of soundtracks; music production services; production of music, musical recordings, musical performances and concerts; music concert services; performance of, and participation in, music, musical recordings, musical performances and concerts; music concert services; production and distribution services in the field of sound and/or visual recordings and entertainment; audio production services; provision and production of, and participation in, live entertainment, live performances and live shows; production of audio/visual presentations; arranging of music performances, music shows and musical entertainment; services providing entertainment in the form of live musical performances; performance of musicals; arranging and production of musical events; arrangement and performance of dance, music and drama; radio and television entertainment services; audio and video recording services; rental of sound and video recordings and sound and video recording apparatus; organisation of entertainment performances via radio and television; organisation of competitions; production, post-production, presentation, distribution, syndication and rental of television and radio programmes, of films and of sound and video recordings; recording studio services; production and post-production of entertainment; production and post-production services in relation to films, television programmes, radio programmes, animations, audio, video and cinematographic recordings; audio, music, film and video creation, writing, scripting, directing, production, post-production, mixing, re-mixing, editing and recording services; creation, writing, scripting, directing, production, post-production, recording, mixing, re-mixing and editing studio services in the field of music, video, films, television programmes, radio programmes, animations and cinematographic recordings; audio production and post-production services; video production and post-production services; motion picture film production and post-production services; animation production and post-production services; television programme production and post-production services; production and post-production of sound recordings; providing on-line publications (non-downloadable); providing digital sound, music, data and video recordings, not downloadable, from the Internet; providing digital sound, music, data and video recordings, not downloadable, from MP3 and MP4 Internet websites; providing digital sound recordings, not downloadable, from the Internet; providing digital sound recordings, not downloadable, from MP3 Internet websites; providing digital music and sound recordings, not downloadable, from the Internet; providing digital music and sound recordings, not downloadable, from MP3 Internet websites; providing digital video, image, film, animation, radio and TV recordings and programmes, and cinematographic recordings, not downloadable, from the Internet; providing digital video, image, film, animation, radio and TV recordings and programmes, and cinematographic recordings, not downloadable, from MP4 Internet websites; provision of information relating to production and post-production services in the field of music, video, films, animations, television programmes, radio programmes and cinematographic recordings; photography services; photographic library services; photographic film editing; photographic composition for others; modelling; modelling for artists; performance of sport, and skills related to sport; training, tuition, education and coaching relating to sport; sports entertainment services; arranging and organisation of and participation in sport and sporting activities, events, competitions and tournaments; publication of books; music publishing services; publishing of musical works; publishing services; song publishing; publication of lyrics of songs in book and sheet form; publication of music and music books; provision of information relating to music, musical recordings and musical entertainment; organisation of fashion shows for entertainment purposes; information, advisory and consultancy services relating to all of the aforesaid services.
On Monday night, aspiring footballer-turned-model-turned-photographer-turned-chef Brooklyn launched a blistering attack on his parents, with a no-holds-barred account of why their relationship has fallen apart.
In his statement, Brooklyn claimed: 'They were adamant on me signing before my wedding date because when the terms of the deal would be initiated.
'My holdout affected the payday, and they have never treated me the same since.'
A source added to Page Six: 'Before Brooklyn and Nicola were married, Victoria called Brooklyn and said, "Daddy has a very big deal, you need to sign this contract".'
An industry insider, however, said the deal with Authentic Brands Group was tied to David selling a majority stake in his brand management company, DB Ventures, for $269 million in 2022, and meant nothing negative for Brooklyn.
'The agreement that Brooklyn was asked to sign was to protect his rights because his parents have commercial partners who have some rights over the Beckham name, and so it ensures that the kids are carved out of that, of course,' said a Beckham insider at the time.
'It's entirely standard and is to protect the family. Brooklyn chose not to sign the agreement, but it makes no difference, as of course no one would ever restrict his rights.
'Sadly, by then, Brooklyn had gotten rid of all his own advisers and was only listening to the Peltz lawyers who perhaps either didn't understand the agreement or were being deliberately obstructive.'
Earlier this week, Brooklyn launched a blistering attack on his estranged parents, claiming they 'attempted to bribe me into signing away the rights to my name'
PR agent and Brand expert Mark Borkowski told the Daily Mail that Brooklyn's blistering attack will undoubtedly have had an effect on 'Brand Beckham', which was built on "unity, warmth and professionalism".'
Mark explained: 'This will be an existential crisis for the Beckhams. Even before with all the reports of the feud they made sure they were promoting the family by posting about Cruz's music gig.
'The problem is the Peltz's are significant and ruthless businesspeople and they'll be pretty good at exploiting Brooklyn if he wants to do something.
'Now they can take an element of his brand and build on it - the same way Prince Harry did using his Windsor label with Meghan Markle.
'Brooklyn is now in bed with one of the most powerful businessman in New York and America is a much bigger market for him.
'As for the Peltz family, well they wouldn't want a rogue Beckham brand flying around that they didn't have control of.
'They're a successful family and they'd be looking at their son-in-law thinking "how can we create something with the Peltz brand".
'It's a horrible family soap opera for the Beckhams and how they recover from this will be an ongoing conversation for sure.'
A PR agent told the Daily Mail that Brooklyn's attack will undoubtedly have had an effect on 'Brand Beckham', which was built on "unity, warmth and professionalism"' (pictured with wife Nicola Peltz)
Brand and Culture expert Nick Ede added: 'Situations like this are far more common than people realise in high-profile families but they’re usually handled privately, not in the public eye or as explosively as this one.
'The Beckham brand has always been both a family and a business. When a name becomes a global commercial asset, legal protections and trademarks are often put in place early on to safeguard future opportunities and avoid third-party exploitation.
'Where this becomes emotionally charged is timing and perception. If a conversation around contracts or trademarks happens during a deeply personal moment like a wedding, it can understandably feel overwhelming or misinterpreted particularly if different advisers are giving different interpretations.
'What may be intended as protection can feel like pressure when trust and communication break down which this certainly feels like it is.
'It’s also important to stress that trademark ownership doesn’t equal control over someone’s life or identity it’s about commercial usage in specific categories. These arrangements are usually designed to future-proof the family rather than restrict individual freedom.
'At this level of wealth, this isn’t about money. Its really about how adult children step out from a powerful family brand while still being emotionally connected to it, both Brooklyn and Nicola are having to do this.
'When that transition becomes public, it risks turning a private family disagreement into a narrative about motives and blame which rarely reflects the full reality.
'Ultimately, this feels less like a calculated business dispute and more like a painful family issue playing out under extraordinary scrutiny.'
Lady Beckham famously registered daughter Harper’s name for use in a range of branded products, including make-up, toys and clothing when she was just five years old.
It's not the only trademark row that's given Brooklyn a headache in recent months.
Last year, the aspiring chef was forced to abandon his plan to create his own liquor line after pushback by the firm behind German booze brand Beck's.
He had planned to expand his new hot sauce line with more food and drink lines and applied to trademark Becks Buns in the US so he could sell beer and spirits.
But the company that makes Beck's beer challenged it, with Brooklyn then removing 'beer; distilled spirits; wine; mirin in the nature of Japanese shochu-based mixed liquor' from his application to avoid going to war with the drinks firm.
The business-savvy Beckhams have long protected the rights to their children's names, with Lady Beckham famously registering daughter Harper’s name for use in a range of branded products, including make-up, toys and clothing when she was just five years old.
At the time, an intellectual property expert said it was unprecedented to trademark a child's name because the move is usually reserved for those who are already celebrities.
Oliver Bray, a partner at international law firm RPC, told the Daily Mail: ‘It normally happens when your career is getting going and a lawyer says, “Let’s get some protection in place."
'As opposed to the future-proofing which is what Victoria Beckham has done with her children.
‘It may be a sign of the times with social media and the whole way in which celebrities are exploited.
‘In order to give you more levers to control your image, a trademark is an obvious place to go and it might be that society is driving the Beckhams to use these levers to protect their children in this more manipulative world in which we live.
‘But from another point of view, you could call it savvy and looking to the future.’
The Beckham family fortune is now estimated to be around $673 million, however this is dwarfed by the net worth of Nicola's father Nelson Peltz - which is an estimated $1.6 billion.
Brooklyn Beckham's statement in full
I have been silent for years and made every effort to keep these matters private. Unfortunately, my parents and their team have continued to go to the press, leaving me with no choice but to speak for myself and tell the truth about only some of the lies that have been printed.
I do not want to reconcile with my family. I'm not being controlled, I'm standing up for myself for the first time in my life. For my entire life, my parents have controlled narratives in the press about our family. The performative social media posts, family events and inauthentic relationships have been a fixture of the life I was born into.
Recently, I have seen with my own eyes the lengths that they'll go through to place countless lies in the media, mostly at the expense of innocent people, to preserve their own facade. But I believe the truth always comes out.
My parents have been trying endlessly to ruin my relationship since before my wedding, and it hasn't stopped. My mum cancelled making Nicola's dress in the eleventh hour despite how excited she was to wear her design, forcing her to urgently find a new dress.
Weeks before our big day, my parents repeatedly pressured and attempted to bribe me into signing away the rights to my name, which would have affected me, my wife, and our future children.
They were adamant on me signing before my wedding date because then the terms of the deal would be initiated. My holdout affected the payday, and they have never treated me the same since.
During the wedding planning, my mum went so far as to call me "evil" because Nicola and I chose to include my Nanny Sandra, and Nicola's Naunni at our table, because they both didn't have their husbands. Both of our parents had their own tables equally adjacent to ours.
The night before our wedding, members of my family told me that Nicola was "not blood" and "not family." Since the moment I started standing up for myself with my family, I've received endless attacks from my parents, both privately and publicly, that were sent to the press on their orders.
Even my brothers were sent to attack me on social media, before they ultimately blocked me out of nowhere this last Summer.
My mum hijacked my first dance with my wife, which had been planned weeks in advance to a romantic love song. In front of our 500 wedding guests, Marc Anthony called me to the stage, where in the schedule was planned to be my romantic dance with my wife but instead my mum was waiting to dance with me instead.
She danced very inappropriately on me in front of everyone. I've never felt more uncomfortable or humiliated in my entire life. We wanted to renew our vows so we could create new memories of our wedding day that bring us joy and happiness, not anxiety and embarrassment.
My wife has been consistently disrespected by my family, no matter how hard we've tried to come together as one. My mum has repeatedly invited women from my past into our lives in ways that were clearly intended to make us both uncomfortable.
Despite this, we still travelled to London for my dad's birthday and were rejected for a week as we waited in our hotel room trying to plan quality time with him. He refused all of our attempts, unless it was at his big birthday party with a hundred guests and cameras at every corner.
When he finally agreed to see me, it was under the condition that Nicola wasn't invited. It was a slap in the face. Later, when my family travelled to LA, they refused to see me at all.
My family values public promotion and endorsements above all else. Brand Beckham comes first. Family "love" is decided by how much you post on social media, or how quickly you drop everything to show up and pose for a family photo opp, even if it's at the expense of our professional obligations.
We've gone out of our way for years to show up and support at every fashion show, every party, and every press activity to show 'our perfect family.' But the one time my wife asked for my mum's support to save displaced dogs during the LA fires, my mum refused.
The narrative that my wife controls me is completely backwards. I have been controlled by my parents for most of my life. I grew up with overwhelming anxiety. For the first time in my life, since stepping away from my family, that anxiety has disappeared.
I wake up every morning grateful for the life I chose, and have found peace and relief. My wife and I do not want a life shaped by image, press, or manipulation. All we want peace, privacy and happiness for us and our future family.
English (US) ·