.png){kind=logo}
5 days ago
13
Published Jan 29, 2026, 12:30 PM EST
Azeroth Interiors contest leads blizzard of promotion for WoW's new housing feature
Image: Blizzard EntertainmentSign in to your Polygon account
Blizzard's big push for the new housing feature in World of Warcraft continues. In Thursday's State of Azeroth stream, executive producer Holly Longdale noted that WoW would soon sail into the uncharted waters of competitive interior design with the Azeroth Interiors contest: a "global renovation challenge" for community creators armed with "mood boards and design finesse."
The invitational competition runs from Feb. 17 to 24 and will bring together creators from around the world in six pairs of "homeowner" and "builder." The contest begins with an actual, real Pinterest board stage, followed by the builds, and a final judging livestream featuring walkthroughs of the six builds. The winner will be featured as a custom listing on real-life real estate site Zillow. Wild.
Blizzard is leaning hard on housing in the promotion of WoW in this expansion cycle, to the extent that the rest of the new content and changes coming in the Midnight expansion on March 2 feel a little undersold. The State of Azeroth stream concluded with a fancy new housing-themed trailer from Blizzard's world-class cinematics team, showing an adventurer looting a spiked bracer from a vanquished enemy, then returning to her cozy home in a bustling neighborhood, where she uses the bracer as a stand for a coffeepot.
Carrying on the housing theme, Longdale revealed that Blizzard's next charity drive will be in support of the Habitat for Humanity housing charity. Players will be able to contribute by buying Roofus, an adorable dog wearing a hard hat and tool belt, who naturally comes with some pet décor items for your WoW home.
Any active subscribers who log into WoW between the State of Azeroth stream and the launch of Midnight will be rewarded with a Dark Portal décor item — a recreation of the iconic monumental portal to Outland/Draenor that first appeared in Warcraft 2 and ushered players to adventure in the Burning Crusade and Warlords of Draenor expansions and on WoW's original login screen.
If any of this has you tempted to return to World of Warcraft — or to try it for the first time — there's a free-access Welcome Back Weekend running from now until Sunday, Feb. 1.
English (US) ·